The Oxford English Dictionary accepts both pronunciations. They are wrong. It is a soft ‘G,’ pronounced ‘jif.’ End of story.
--Steve Wilhite, the creator of the GIF, chiming in on the pronunciation of the word. (As everyone knows, choosy memes choose “jif.”) Wilhite, a former CompuServe employee, created the format in 1987 and is to receive an award for his creation tonight. (via shortformblog)
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